Ozuem, Wilson and Willis, Michelle (2025) Exploring online brand mediated communities and customer experience: insights and evidence from the Luxury fashion industry. Qualitative Market Research: An International Journal. ISSN 1352-2752

Ozuem, Wilson and Willis, Michelle and Ranfagni, Silvia and Omeish, Fandi (2025) Thematic analysis in an artificial intelligence-driven context: a stage-by-stage process. International Journal of Qualitative Methods, 24. ISSN 1609-4069

Ozuem, Wilson and Naeem, Muhammad and Ranfagni, Silvia and Howell, Kerry E. (2025) User Generated Content and Brand Engagement: Exploring the role of electronic semiotics and symbolic interactionism on Instagram. Computers in human behavior, 168. ISSN 0747-5632

Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Salvietti, Giada and Howell, Kerry (2025) Chatbots, Service Failure Recovery, and Online Customer Experience Through Lenses of Frustration–Aggression Theory and Signaling Theory. Journal of Services Marketing. ISSN 2054-1651

Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Howell, Kerry and Rovai, Serena (2024) The nature and determinants of user-generated content for dissatisfied customers: evidence from second-hand luxury fashion brands. Qualitative Market Research: An International Journal. ISSN 1352-2752

Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle and Salvietti, Giada and Howell, Kerry (2024) Exploring the relationship between chatbots, service failure recovery and customer loyalty: a frustration–aggression perspective. Psychology and Marketing. ISSN 1520-6793

Appiah, Dominic and Ozuem, Wilson and Bowen, Gordon and Millman, Cindy (2024) Huawei aligns with SDGs to achieve differentiation and competitive advantage in the smartphone industry. SAGE Business Cases. (In Press)

Ozuem, Wilson and Ranfagni, Silvia and Willis, Michelle (2024) Digital transformation for fashion and luxury brands: theory and practice. Palgrave Macmillan, Cham. ISBN 9783031355899

Naeem, Muhammad and Ranfagni, Silvia and Ozuem, Wilson and Howell, Kerry (2024) Demystification and actualisation of data saturation in qualitative research through thematic analysis. International Journal of Qualitative Methods, 23. ISSN 1609-4069

Naeem, Muhammad and Ozuem, Wilson and Howell, Kerry and Ranfagni, Silvia (2024) The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps. Psychology and Marketing. ISSN 1520-6793