Greener marketing: a responsible approach to business

Charter, Martin (1992) Greener marketing: a responsible approach to business. Greenleaf Publishing, Sheffield, UK. ISBN 1874719004, 9781874719007

Creators:
Charter, Martin
Description/Abstract:

Environmental issues are no longer of marginal interest to business. Whether the company operates in mining, cosmetics or transport, it is facing ever greater stakeholder pressure to 'green-up' its act. No longer are issues of greener marketing merely tied to product communication: increasingly, the company's overall approach is being examined.

The book is divided into three parts: part one considering the strategic implications of greener marketing, part two with the practical implications of greener marketing and the third part is made up of case studies.

Item Type:
Book
Date:
21 August 1992
Additional Information:

This book is the first volume and the second volume is: Greener marketing: a global perspective on greening marketing practice.

Uncontrolled Keywords or tags :
business, business ethics, economics, green marketing
Schools:
Business School for the Creative Industries
Research Centres:
The Centre for Sustainable Design
Related URLs:
Depositing User:
Mary-Anne Spalding
Date Deposited:
27 Sep 2011 00:02
Last Modified:
22 Jun 2022 10:13
URI:
https://research.uca.ac.uk/id/eprint/884

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