Typography and visual design in television production graphics: effects on viewer comprehension, preferences, and programme recognition
Urbas, Raša and Kremer, Manja and Pusnik, Nace (2026) Typography and visual design in television production graphics: effects on viewer comprehension, preferences, and programme recognition. Acta Graphica, 34 (2). pp. 52-66. ISSN 0353-4707
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This study examines the role of typography and visual design in Television Production Graphics (TVPG) and their impact on viewer comprehension, programme, and brand recognition. A mixed-methods approach was used, combining qualitative visual analysis of broadcasts from Slovenia's POP TV (24UR and Zvezde plešejo) with a quantitative survey of 114 viewers. The results indicate that a strong majority of viewers (74–77%) find TVPG helpful for following and understanding content across both informative and entertainment genres. Additionally, a consistent graphic identity proved highly effective for branding, with 92% of respondents correctly identifying the news programme 24UR based solely on its visual style. The study also highlights key design trade-offs., as viewer preferences for text size were evenly divided, reflecting the balance between legibility and unobstructed viewing. High colour contrast and moderate information den-sity were consistently associated with better readability and perceived clarity. While prominent call-to-action graphics increased visibility and engagement, promotional overlays were often per-ceived as intrusive, indicating the need for careful implementation. Overall, the findings confirm that TVPG are essential components of television communication: when designed with attention to legibility, visual hierarchy, and genre-appropriate execution. they enhance comprehension and brand recognition, whereas intrusive or poorly designed graphics may negatively affect the viewing experience.
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