The sustainability zine: The value of art-based pedagogy to support education for sustainability in a creative business and management course
Butterworth, Roxane (2025) The sustainability zine: The value of art-based pedagogy to support education for sustainability in a creative business and management course. In: The Power of Arts-Based Pedagogies Transforming Mindsets to Shape Our Future. The Principles for Responsible Management Education Series . Routledge, Taylor and Francis Group. ISBN ISBN 9781041099598 (In Press)
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This chapter explores some of the opportunities, challenges and wide benefits that art-based pedagogy offers to support education for sustainability, in the Integrated Foundation in Business and Management for the Creative Industries course at the University for the Creative Arts (UCA). It shares the process and reflections of the Sustainability Zine assignment completed as part of a Materials, Models, Mindsets project that started with exploring the Zine special collection at UCA. Zines are a form of radical self-publishing, derived from the word Fanzine. Zines often challenge convention, presenting alternative personal perspectives, they generate a sense of empowerment and community among readers and creators. Intended learning outcomes included: creating a Zine using Adobe InDesign, evidence of critical analysis, evaluation and reflection, through independent research into the circular economy, greenwashing, and sustainable business case studies. In this chapter I demonstrate that using art-based pedagogy in creative business teaching, that includes authentic portfolio assessment, developing critical analysis skills and self-reflection, offers opportunities for engagement and developing knowledge in sustainability and ethics. This chapter notes the importance of mindset development at the foundation level. It recognises that developing a sustainability mindset is as important for students as skills development. I highlight the potential impact this project and mindset has for students’ future study and for creating a more sustainable world.
This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC-ND) licence. This means that anyone may download, share, and distribute the work for non-commercial purposes, provided they credit the creator, however they cannot change the work in any way or use it commercially. If you wish to use this manuscript for commercial purposes, please contact, permissionrequest@tandf.co.uk. Images are in the final published version.
ORCID: https://orcid.org/0009-0008-2487-0314
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