Harnessing the power of video editing to convey subliminal messages and intentions: The art of visual manipulation using different editing techniques
Ahmed, Bassam (2023) Harnessing the power of video editing to convey subliminal messages and intentions: The art of visual manipulation using different editing techniques. Masters thesis, Knowledge Commons Works.
This research explores the power of video editing to convey subliminal messages and intentions and the art of visual manipulation using different editing techniques. The core objective is to diversify video editing techniques on the same subject to affect viewers' emotions and inclinations differently according to the purpose of each method.
The study employs the methodological triangulation approach to process identical footage on the issue of animal cruelty in Egypt into three distinct edited versions, each tailored to a specific audience:
Short expository documentary (Method 1): This approach is emotionally driven, using techniques like a dog character ("Zaki") narrating the story, employing music, natural sounds, and visual effects to appeal to the audience's sentimentalities, particularly the Egyptian audience.
Informative News Report (Method 2): This version is straightforward and condensed, conveying information without emotional coloring, relying on a news voice-over, natural sound, and sound bites from experts, and excluding music and visual effects.
Interview with an expert/specialist (Method 3): This method focuses on a carefully edited interview, using illustrative footage to separate cut parts, and appropriate visual effects to make it engaging and enhance credibility for viewers already interested in the subject.
The research includes a critical analysis of the editing techniques in previous works, such as EO, Au hazard Balthazar, Cow, and a Brooke Foundation campaign. The conclusion asserts that the video editor does not create the film but presents it to the audience, constantly searching for new techniques and keeping up with technological advancements to enhance the final product.
Full text available at Knowledge Commons Works (DOI: 10.17613/tjtwb-1cp77)
ORCID: https://orcid.org/0009-0005-5961-8811
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