Case Study 3: Bronies
Ewan, Kirkland (2025) Case Study 3: Bronies. In: Subcultures in the 21st Century: An Introduction to Subculture Studies. Routledge, Abingdon, pp. 195-208. ISBN 9781041069157
This chapter explores the phenomenon of 'bronies' - a collective of adult male fans of Hasbro's My Little Pony Franchise, specifically the Generation 4 animated series 'Friendship is Magic'. The chapter situates this group within fan studies, presents an overview of academic discussion surrounding the subculture, and concludes with suggestions of future research into My Little Pony fans. This incorporates discussion of overlaps between fans and subcultures, the gender politics of men enjoying a show aimed at young girls, practices of appropriation and privilege that characterise some fan activity, and the absence of work on female fans of this series.
ORCID: https://orcid.org/0000-0001-7036-2259
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