Reflections on a Zine Workshop for Students Studying Social Media
Bell, Alexander and Canty, Nick (2025) Reflections on a Zine Workshop for Students Studying Social Media. Paper Trails: The Social Life of Archives and Collections. (Submitted)
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This article discusses a zine workshop that was run as a formative exercise for first year students on the BA Digital Marketing and Social Media at the University for the Creative Arts (UCA) in the UK. The students were required to produce a social media campaign for a brand of their choice for their summative assessment in the form of a twenty slide presentation in Canva or PowerPoint. Making a paper zine for students studying social media might sound counterintuitive but the workshop was run to let the students explore their brand in an open and creative manner. The article covers reflections on how the workshop was run with recommendations for practitioners.
ORCID: https://orcid.org/0000-0002-5445-9955
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