Interdisciplinary limits of creative business education
Nayak, Bhabani (2022) Interdisciplinary limits of creative business education. Technological Forecasting and Social Change, 182. ISSN 1873-5509
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This article investigates the disciplinary denials of subjectivities and pluriversal nature of creative business education, examining the interdisciplinary limits of its curriculum produced in response to neoliberal crisis in business education. While creative business education is depicted as an alternative way out to regain the legitimacy of mainstream business school education and its dynamism, the programmes often recycled that upholds market values of compliant culture that destroys creativity of labour and the criticality of educational process. It highlights the continuity and growth of alienation within the interdisciplinary praxis of creative business education. It argues against the use of language, methods and conceptual narratives of traditional business education within creative business education for a radical transformation of business praxis that values people, planet and society.
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