Greener marketing: a global perspective on greening marketing practice
Charter, Martin (1999) Greener marketing: a global perspective on greening marketing practice. Greenleaf Publishing, Sheffield, UK. ISBN 9781874719144
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Description/Abstract:
This book builds on the strengths of the material published in the first volume: greener marketing: a responsible approach to business. The second volume examines on a global scale the progress of environmental marketing in the 1990s and considers how sustainability issues are increasingly becoming critical factors in how coporations meet the ever-growing demands and expectations of customers.
There are three sections: strategic developments, greening the 'marketing mix' and case studies.
Item Type:
Book
Date:
1999
Uncontrolled Keywords or tags :
business, business ethics, economics, green marketing, marketing mix
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Depositing User:
Mary-Anne Spalding
Date Deposited:
21 Sep 2011 22:01
Last Modified:
22 Jun 2022 10:13
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