Marketing and sustainability

Peattie, Ken and Ottman, Jacqueline and Polonsky, Michael and Charter, Martin (2002) Marketing and sustainability. Other. Published by Centre for Business, Farnham, Surrey England.

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Marketing and sustainability (630kB)
Creative Commons Attribution No Derivatives.

Details

Creators:

Peattie, Ken and Ottman, Jacqueline and Polonsky, Michael and Charter, Martin

Corporate or Group Creators:

Sustainable Marketing Knowledge Network http://www.cfsd.org.uk/smart-know-net/

Description/Abstract:

'Marketing and sustainability' is based on an original booklet written by Martin Charter in 1990. The text has been updated and re-written to take account of the changing
and emerging debate of marketing’s role in relation to sustainable development.

This booklet has been produced as a supporting publication for the Sustainable Marketing Knowledge Network (Smart:
Know-Net) a web-based information and communication platform for marketers interested in sustainability, available at www.cfsd.org.uk/smart-know-net

Item Type:

Monograph

Official URL:

http://www.cfsd.org.uk/

Date:

April 2002

Additional Information:

The Centre for Sustainable Design facilitates discussion and research on eco-design and broader sustainability considerations in product and service development. This is achieved through training, workshops, conferences, research, consultancy, publications, and the Internet. The Centre also acts as an information clearing house and a focus for innovative thinking on sustainable products and services. The Centre is an internationally recognised centre of excellence.

Uncontrolled Keywords or tags :

business, environmental impact, social impact, sustainable development

Schools:

Business School for the Creative Industries

Research Centres:

The Centre for Sustainable Design

Related URLs: