Chapter 20: sustainable consumption and production in the sports sector: a case study on designing cricket gear for the circular economy
Sanchez Moreno, Lilian and Charter, Martin (2025) Chapter 20: sustainable consumption and production in the sports sector: a case study on designing cricket gear for the circular economy. In: The Elgar companion to consumer behaviour and the sustainable development goals. Business 2025 . Edward Elgar Publishing, pp. 344-358. ISBN 9781035325054
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While extensive research has been undertaken in relation to sustainable consumption and production (SCP) within, for example, the automotive, electronics, and fashion and clothing sectors, research into SCP and the sports industry remains underdeveloped. The main issues raised within this area are primarily related to the environmental impact of venues, infrastructure, and events rather than the environmental impact associated with producing gear and protective equipment. Cricket is the second largest sport and potentially the most gear-intensive sport. Despite the sector generating an estimated 3 million items or 1,646 tonnes of annual waste of cricket gear in England and Wales alone, sustainability initiatives in cricket remain focused on the broader impact of climate change on the game- venues, facilities, and grounds- rather than cricket gear. This chapter aims to shed light on consumer attitudes towards sustainable production and consumption within the cricket gear industry specifically and the sporting goods industry more broadly. The chapter explores consumer attitudes towards the use of plant-based vegan leathers, repair and refurbishment services, and the use of second-hand cricket gear. It is underpinned by desk and primary research completed through qualitative research methodologies, including consumer surveys and expert interviews within various projects.
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