Mobile games success and failure: mining the hidden factors

Kerim, Abdulrahman and Genç, Burkay (2022) Mobile games success and failure: mining the hidden factors. Neural Computing and Applications. ISSN 1433-3058

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Mobile games success and failure: mining the hidden factors (1MB)
Creative Commons Attribution 4.0.

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Creators:

Kerim, Abdulrahman and Genç, Burkay

Description/Abstract:

Predicting the success of a mobile game is a prime issue in game industry. Thousands of games are being released each day. However, a few of them succeed while the majority fail. Toward the goal of investigating the potential correlation between the success of a mobile game and its specific attributes, this work was conducted. More than 17 thousand games were considered for that reason. We show that IAPs (In-App Purchases), genre, number of supported languages, developer profile, and release month have a clear effect on the success of a mobile game. We also develop a novel success score reflecting multiple objectives. Furthermore, we show that game icons with certain visual characteristics tend to be associated with more rating counts. We employ different machine learning models to predict a novel success score metric of a mobile game given its attributes. The trained models were able to predict this score, as well as the expected rating average and rating count for a mobile game with 70% accuracy.

Item Type:

Article

Official URL:

https://link.springer.com/article/10.1007/s00521-0...

Date:

2 April 2022

Identification Number:

10.1007/s00521-022-07154-z

Additional Information:

Special Issue on 2020 India Intl. Congress on Computational Intelligence.

Uncontrolled Keywords or tags :

data mining, mobile games, game features, machine learning, ANN