O Parque é na Rua: A (in)visibilidade da ocupação do Parque Augusta
Jardim, Marilia (2014) O Parque é na Rua: A (in)visibilidade da ocupação do Parque Augusta. In: Do sensível ao inteligível. Duas décadas de construção do sentido. Estação das Letras e Cores, São Paulo, pp. 717-751. ISBN 9788568552056
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The work investigated power struggles in the media surrounding the popular movement of self-management of the Augusta Park (São Paulo, Brazil) in their efforts of stopping the development of luxury flats and office buildings in São Paulo’s last natural forest area. The work was produced as part of the investigation about life practices in São Paulo, using the green areas as an emblem of how power relations, interactions, and relations of visibility and invisibility in the media unfold in the contemporary metropolis, proposing an innovative address of spatial semiotics and the semiotics of interactions to understand how the geographies of cities determine the relations established between the city’s inhabitants. The project was developed through a mix-method approach, presenting ethnographic descriptions of spaces as well as of media landscapes, and focusing on in-depth analysis of discourses in media and social media, using the semiotic theory of A.J. Greimas and the socio-semiotics of E. Landowski as the main theoretical foundations. That part of the research is published as a book section in the edition celebrating the 20th anniversary of the Socio-Semiotics Research Centre (CPS) and is sold at universities and events all over Latin America and Europe. Inside the research centre, that particular work was considered as a corner-stone of the parallel between sections of the city and its totality and has informed other works within the same research project about other sections of São Paulo (such as the city’s cultural territories, gastronomic practices, and thus forth).
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