Micro-business development in the creative industries sector

McKenzie, Kay (2001) Micro-business development in the creative industries sector. Masters thesis, Kent Institute of Art & Design/University of Kent at Canterbury.

Creators:
McKenzie, Kay
Description/Abstract:

Understanding the implications of different routes to the customer is crucial to new business success. At start-up, what is the businessperson's knowledge of these routes, how do they decide which to take and what influences their decision? How does the business develop in relation to reaching the customer?

This project examines designer/maker micro-business in the creative industry. Through interviews and survey analyses, the quality of help in finding their customer is assessed. It concludes with recommendations for improved assistance.

Item Type:
Thesis
Date:
December 2001
Additional Information:

This thesis has been digitised by the Library at the University for the Creative Arts (UCA) for the purposes of preservation and dissemination. Every effort has been made to trace and contact the IPR holder of the thesis prior to upload to UCARO. A thesis can be removed from UCARO if there is sufficient reason under the terms of our Takedown Notice: https://mylibrary.uca.ac.uk/friendly.php?s=takedownnotice

Academic content delivered in UCARO is made available for non-commercial research purposes only. Unless otherwise stated, content will be protected by copyright and for further use beyond research you will need to seek permission from the rightsholder (for example, author, publisher, artist).

Depositing User:
Mary-Anne Spalding
Date Deposited:
02 Mar 2012 11:29
Last Modified:
31 May 2023 11:22
URI:
https://research.uca.ac.uk/id/eprint/1057

Actions (login required)

Edit View Edit View
University Staff: Request a correction | UCA Research Online Editors: Update this record