Social media as a powerful tool for food preparation and gaining healthy eating habits
Hocaoglu, Dilek (2024) Social media as a powerful tool for food preparation and gaining healthy eating habits. In: EFOOD24: 4th International Food Design and Food Studies Conference, Experiencing and Envisioning Food: Designing for Phygital Food Systems, 7-9 November 2024, Elisava, Barcelona School of Design and Engineering, Spain.
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During the COVID-19 pandemic, people’s food preparation and consumption behaviours changed significantly. The increase in home cooking and decrease on take-away food were positive outcomes of pandemic (Wilkins, 2020). With the increase in home cooking, social media has also emerged as an online platform for gaining awareness about consuming and preparing healthy food. People began to share their recipes on online platforms and social media, following chefs’ accounts to try new recipes.
This study aims to explore the role of social platforms in promoting healthy eating habits, sharing recipes, and improving culinary skills among individuals. The qualitative research methods were employed to explore the impact of social platforms on food preparation behaviours. An online survey was conducted with 284 Turkish-speaking participants to understand the impact of social media on their relationship with food. The findings showed that the COVID-19 pandemic had a positive impact on participants’ home cooking habits, and this con-tinued after the pandemic. While most participants stated that social media platforms such as Instagram, Face-book and YouTube were the main source of inspiration and recipes, younger participants stated that Pinterest was their most preferred platform for recipes. This shows that not only cultural aspect but also the age groups within the same culture can have different preferences when searching for recipes on social platforms.
In conclusion, social media is a powerful tool in consumers’ lives while consuming and preparing food and gaining new skills. However, it is essential to be mindful of the potential risks associated with social media, in-cluding misinformation, incorrect use of ingredients which can cause health problems and other issues.
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