Pre-teen fashionable femininity: 8-10 year old girls' consumption of fashion
Blanchard-Emmerson, Julie (2014) Pre-teen fashionable femininity: 8-10 year old girls' consumption of fashion. In: Postgraduate Research Conference, 18th June 2014, University of Southampton. (Unpublished)
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“High street shops to ban padded bras and ‘sexually suggestive’ clothes for young girls” (Shipman 2011). So reads the headline of an article in the British tabloid newspaper the Daily Mail reporting on public disquiet about the marketing of ‘suggestive clothes’ to young girls and the possible sexualisation of these girls. It is not a lone voice, as broadsheets and tabloids alike, numerous parenting books and websites (such as mumsnet), and government reviews, focus on the links between 21st century consumer culture and the potential premature sexualisation of young girls.
The wearing of ‘sexy’, ‘fashionable’ dress is often seen as a contributory factor in this sexualizing process. Moves are being made to ban these clothes because of possible effects on young girls, yet the intended wearers of these articles, the girls themselves, are rarely heard in the debate – my thesis addresses this gap. This presentation explains my research so far.
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