The text that reads itself

Sanderson, Mark (2012) The text that reads itself. In: The Book Is Alive! Research Group for Artists Publications (RGAP) / bookRoom, Sheffield, pp. 42-53. ISBN 9780956902450

2308:97492
The text that reads itself (542kB)
Creators:
Sanderson, Mark
Corporate or Group Creators:
Centre for Media and Cultural Research (CMCR) at LSBU, bookRoom
Description/Abstract:

The idea of a text that ‘performs its own reading’ may not be entirely new, but it presents itself in a vivid new form, now supercharged by technology. Animated text, Kinetic Typography, Motion Graphics are all facets of the same technological package that has radically changed reading and readerships. This chapter explores the divide that is opening up between conventional reading and a new and enhanced form of reading that could be described as ‘hypertextual’. This digitally encountered and experienced form of reading has generated all kinds of possibilities, directions and redirections for the contemporary reader, which, it will be argued, has not only changed reading, but may be changing the way we think.

Item Type:
Book Section
Date:
16 September 2012
Funders:
London South Bank University, University for the Creative Arts
Uncontrolled Keywords or tags :
avant-garde typography, animated typography, kinetic typography, mallarmé
Schools:
School of Communications
Related URLs:
Depositing User:
Mark Sanderson
Date Deposited:
22 Jan 2018 11:28
Last Modified:
01 Mar 2022 10:25
URI:
https://research.uca.ac.uk/id/eprint/2308

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