Creating a brand identity: a guide for designers

Slade-Brooking, Catharine (2016) Creating a brand identity: a guide for designers. Laurence King Publishing Ltd. ISBN 9781780675626

2303:79820
Book cover

Book cover

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Creators:
Slade-Brooking, Catharine
Description/Abstract:

Creating a brand identity is a key skill for graphic designers in today's brand obsessed world. There are many books on branding, but very few aimed at graphic designers. This book will start by explaining what a brand is, and then focus on the design process for creating a brand identity. It will be a jargon free, practical, clear introduction to the world of branding for graphic design students.

Item Type:
Book
Date:
26 January 2016
Schools:
School of Communications
Related URLs:
Depositing User:
Amy Robinson
Date Deposited:
16 Jan 2015 16:31
Last Modified:
01 Mar 2022 08:42
URI:
https://research.uca.ac.uk/id/eprint/2303

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