Micro-business development in the creative industries sector

McKenzie, Kay (2001) Micro-business development in the creative industries sector. Masters thesis, Kent Institute of Art & Design/University of Kent at Canterbury.

1057:119227
(62MB)
Creators:
McKenzie, Kay
Description/Abstract:

Understanding the implications of different routes to the customer is crucial to new business success. At start-up, what is the businessperson's knowledge of these routes, how do they decide which to take and what influences their decision? How does the business develop in relation to reaching the customer?

This project examines designer/maker micro-business in the creative industry. Through interviews and survey analyses, the quality of help in finding their customer is assessed. It concludes with recommendations for improved assistance.

Item Type:
Thesis
Date:
December 2001
Additional Information:

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Uncontrolled Keywords or tags :
agent, art school education, business agency, commission, Crafts Council, creative industry, customer, designer/maker DTI, graduate, mentor, micro-business, networking, planning, retail, sale or return, selling, SME, start-up, trade show, wholesale
Depositing User:
Mary-Anne Spalding
Date Deposited:
02 Mar 2012 11:29
Last Modified:
22 Nov 2022 13:24
URI:
https://research.uca.ac.uk/id/eprint/1057

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