McKenzie, Kay (2001) Micro-business development in the creative industries sector. PhD thesis, Kent Institue of Art & Design/University of Kent at Canterbury.
Creators: | McKenzie, Kay |
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Description/Abstract: | Understanding the implications of different routes to the customer is crucial to new business success. At start-up, what is the businessperson's knowledge of these routes, how do they decide which to take and what influences their decision? How does the business develop in relation to reaching the customer? This project examines designer/maker micro-business in the creative industry. Through interviews and survey analyses, the quality of help in finding their customer is assessed. It concludes with recommendations for improved assistance. |
Item Type: | Thesis |
Date: | December 2001 |
Additional Information: | Partial fulfilment of the requirements for the Masters Degree in Philosophy |
Uncontrolled Keywords or tags : | agent, art school education, business agency, commission, Crafts Council, creative industry, customer, designer/maker DTI, graduate, mentor, micro-business, networking, planning, retail, sale or return, selling, SME, start-up, trade show, wholesale |
Depositing User: |
Mary-Anne Spalding
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Date Deposited: | 02 Mar 2012 11:29 |
Last Modified: | 02 Mar 2012 11:29 |
URI: | https://research.uca.ac.uk/id/eprint/1057 |
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