Micro-business development in the creative industries sector
McKenzie, Kay (2001) Micro-business development in the creative industries sector. Masters thesis, Kent Institute of Art & Design/University of Kent at Canterbury.
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Understanding the implications of different routes to the customer is crucial to new business success. At start-up, what is the businessperson's knowledge of these routes, how do they decide which to take and what influences their decision? How does the business develop in relation to reaching the customer?
This project examines designer/maker micro-business in the creative industry. Through interviews and survey analyses, the quality of help in finding their customer is assessed. It concludes with recommendations for improved assistance.
This thesis has been digitised by the Library at the University for the Creative Arts (UCA) for the purposes of preservation and dissemination.
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