Study of consumer clothing behaviour and its relevance to the successful fashion product development

Rocha, Maria Alice Vasconcelos (2007) Study of consumer clothing behaviour and its relevance to the successful fashion product development. PhD thesis, University College for the Creative Arts, Rochester/University of Kent.

Creators:
Rocha, Maria Alice Vasconcelos
Description/Abstract:

Previous research highlighted consumer dissatisfaction with fashion clothing products on offer. There is a lack of information about real consumers needs due to the industry standards of beauty and behaviour as well as a constant rush for innovation that feeds fashion cycles.

This research identifies the elements that will enable fashion clothing companies to become more inclusive, and aims to find a methodological relationship between the stakeholders in the fashion industry: consumers, designers and companies. The research considered the difference between a mature market as opposed to emergent ones, and addressed differences between Western and Eastern cultures.

Item Type:
Thesis
Date:
August 2007
Additional Information:

Partial fulfilment for the degree of Doctor of Philosophy in industrial design.

Uncontrolled Keywords or tags :
Brazil, China, clothing, consumer behaviour, design, design management, fashion, fashion product development, marketing, marketing management, United Kingdom, user needs
Depositing User:
Mary-Anne Spalding
Date Deposited:
02 Mar 2012 11:29
Last Modified:
02 Mar 2012 11:29
URI:
https://research.uca.ac.uk/id/eprint/1055

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