Rocha, Maria Alice Vasconcelos (2007) Study of consumer clothing behaviour and its relevance to the successful fashion product development. PhD thesis, University College for the Creative Arts, Rochester/University of Kent.
Creators: | Rocha, Maria Alice Vasconcelos |
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Description/Abstract: | Previous research highlighted consumer dissatisfaction with fashion clothing products on offer. There is a lack of information about real consumers needs due to the industry standards of beauty and behaviour as well as a constant rush for innovation that feeds fashion cycles. This research identifies the elements that will enable fashion clothing companies to become more inclusive, and aims to find a methodological relationship between the stakeholders in the fashion industry: consumers, designers and companies. The research considered the difference between a mature market as opposed to emergent ones, and addressed differences between Western and Eastern cultures. |
Item Type: | Thesis |
Date: | August 2007 |
Additional Information: | Partial fulfilment for the degree of Doctor of Philosophy in industrial design. |
Uncontrolled Keywords or tags : | Brazil, China, clothing, consumer behaviour, design, design management, fashion, fashion product development, marketing, marketing management, United Kingdom, user needs |
Depositing User: |
Mary-Anne Spalding
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Date Deposited: | 02 Mar 2012 11:29 |
Last Modified: | 02 Mar 2012 11:29 |
URI: | https://research.uca.ac.uk/id/eprint/1055 |
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